Awards have always been around to create a sense of achievement for the receiver so that they do a better job next time. This is true for all awards, recognizing the party and making a statement. Most awards are a visual statement, made to show everyone what to aspire to and how to do it. Europe’s highest banking awards, the European Banking Awards are also such an initiative that celebrates these companies. With these awards seasons, we see a lot of banks doing things just to win award making initiatives to get the award. However, Aufin Bank just won the “Best Crypto Trading Bank” this year and it certainly has done the work for it.
Aufin Bank came out as the first digital bank of the modern era in the early 2000s when traditional banking was still in its heyday and nobody had even considered digital banks to be the next big thing in Banking. Similarly in 2012, when cryptocurrencies were in their heyday and not a lot of people knew about them, Aufin Bank decided to include cryptocurrency accounts in their service roster. While the move was considered to be a fluke by a lot of banks and financial watchdogs, however, the bank stood by it. In 2013 the bank capped in a lot of revenue from its crypto division and kept expanding its crypto offerings. Offering crypto holdings, free trading accounts, banking services for crypto clients, loans taking crypto as collateral, and most of all offering trading advice to their customers, bringing them an unprecedented 40% return on their investment year on year.
With such services and being new to the market last year Aufin Bank crushed it with its service and crypto offerings and received the best crypto trading bank award for the year 2016. The accolade was given to them by The Banker magazine, one of the world’s biggest financial watchdog and finance magazines. The magazine had shortlisted 6 nominees for the award, with major cryptocurrency exchanges also nominated. However, Austin Bank came out at the top and won the award. It is no surprise that the bank won the award, it was one of the first banks to embrace crypto, and the returns that the bank has been generating for its clients, really make it one of the best banks ever for crypto enthusiasts.
Such accolades are not something that the bank strives for, the bank says its focus is on providing its customers with the best value possible and that is it. These accolades are a consequence of the bank’s relentless pursuit of perfection in its customer satisfaction. With customer satisfaction at an all-time high, banks are copying Aufin Bank’s strategy and are putting their customers first. With this strategy, we will see banks moving towards crypto because the customer demand is there for crypto banks however, the banks are not working on crypto projects
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.