Search engine optimization (SEO) is one of the best ways to bring more people to your website. As SEO has evolved, so have the tools that encompass it. Now there are automated, free, and personalized SEO tools with varying degrees of analysis incorporated within them.
The SEO tool you decide to use can significantly increase traffic to your site, so choosing the right one is important. Many popular SEO platforms include:
- Analytics
- Keyword Research
- WordPress SEO
- Links
- On-page SEO
- Local SEO
- Mobile SEO
- Research
- Site speed
Each one of these SEO categories greatly influences your site’s search engine ranking. Here we’ll discuss the top five SEO tools that all SEO experts suggest you use:
1. Moz Pro
Moz is an SEO tool that can be used free or as a Moz Pro member. You won’t have access to everything Moz has to offer without paying for a membership, but you can use some essential SEO analysis tools for free. Moz is a complete all-in-one package when it comes to SEO tools and coverage.
It has six key features:
- Keyword and Link Explorer
- MozBar
- MozCost
- Ranking
- Domain Analysis
With all of their tools combined, you can check your site analytics and get information on how successful your SEO is. They have also scored the highest when it comes to updating their tools according to Google’s algorithm.
2. KWFinder
KWFinder is a keyword finder for your site that checks competitiveness for word searches. An SEO keyword finder helps you find long-tail keywords that have a lower competitive rating. This means that you will have an easier time improving your rating with less work on your end.
It also can generate new keywords for you to improve your overall chances of ranking high on Google’s search engine results pages (SERPs). Taking your original keyword will pull synonyms and similar search results to give you more options at finding the perfect keyword.
3. AnswerThePublic
AnswerThePublic is another keyword-based SEO tool, but it focuses on finding topics that fit into your category that you can blog about. If your niche is beauty products, it will develop a list of topics and keywords based on that category, such as lipstick, anti-aging cream, foundation, etc., meaning you will hit the entire category.
If you print out the list then freelance the work out, you can easily take full advantage of this free online software.
4. WooRank
WooRank is an SEO marketing analysis tool. The site not only lets you track your own site’s data so you can adequately check and modify it to your audience, but it will also check your competitor’s keywords. This means you can create content that overlaps with your competitors to ensure that you rank in the same categories.
The analysis tool can also detect duplicate content, downtime, and even security issues that you might have. Coming in both a free and paid version, it has been labeled one of the best SEO marketing analysis tools.
5. Majestic
Majestic is another SEO marketing tool with similar features to WooRank. The SEO tool can do everything that WooRank can and more. With a keyword finder and competitive analysis, Majestic also has backlink tracking and structure support. This will analyze the backlinks that you have on your website before giving you your competitors’ rankings and other keywords in the same category.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.