Car culture has always been about connection – something Hayden Kaplan understands better than most. While many automotive influencers focus on static reviews, Kaplan has built a thriving online hub where supercar lovers across continents share their stories, preferences, and dream rides.
What started as a personal Instagram account has evolved into a space where his followers engage in discussions, polls, and even live Q&A sessions. Kaplan frequently interacts with his audience, responding to comments, asking for feedback, and sharing behind-the-scenes glimpses from exclusive events.
“It’s not just my platform, it’s ours,” Kaplan says. “When I share a Bugatti or Aston Martin, I want people to feel like they’re there with me, experiencing it firsthand.”
This community-first approach has caught the attention of automotive brands looking for genuine engagement rather than empty reach. Several have partnered with Kaplan for collaborative content that blends brand messaging with his personal style.
In a landscape where creators often prioritize quantity over quality, Kaplan’s deliberate, high-production-value content stands out – and his growing global following shows no signs of slowing down.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.