How to Use Instagram to Grow Your Business

How to use Instagram to grow your business? Yes, you have read it right. Instagram can be really useful to boost your business. Instagram is a medium which is completely dominated by Instagram stories, images, and videos.

What is Instagram?

Don’t be fooled by image and videos share the only limit – some very advanced marketing takes place on Instagram! Instagram is a good venue for business to build up a loyal following and keep them feeling special by engaging in a brief conversation with them. Ask for feedback and suggestions for your particular product.

Analyze your Brand:

Keeping a watchful eye on talking about your product is as simple as searching your product name on Instagram.

You can come to know users feedback on your product. It helps because it can give you real-time feedback. The most beneficial thing in doing so is that you get the feedback from your target audience rather than from any random user. It may also help you to analyze your competitor’s product and people’s view on their product ultimately suggesting if your product needs some improvement.

Make connections:

Instagram is a place full of people sharing videos and images on various topics in which one of the topics maybe your product. Suppose you sell some WordPress themes then you may be looking for the people talking on web design or WordPress. If you are selling furniture then you may be looking for people talking on sofa sets, dining table, etc.

Be warned! Your account can be banned by Instagram due to spamming. Be on a polite side and avoid excessive reach out to people. But if you are reaching there politely with useful information you will probably end up with lots of people following you with buying Instagram followers. In addition to this, these followers will definitely give you some really targeted traffic.

Ways to engage with your target audience:

Follow them:

When you follow someone he receives the notification and if your account name and profile gives an indication of who you represent, he may end adding back.

•    Chat them up

Identify a person who has a lot of followers and can be helpful in spreading your message. You can offer them a coupon code to share with their followers. You never know, Incentives always work!

Expand your customer Service:

If someone is complaining about your product you can quickly respond to it resulting in saving your brand image. It’s always better than email contact and customer will be happy for immediate response.

Make customers feel special:

“I am in love with my new @WordPress theme”

Thanks for the compliment, Patrick! We hope you will look out our new themes. This conversation can be done on DM. Asking a question always helps in building good relationships with followers. If you want to name a product – ask them for ideas. It will surely help in building a healthy relationship with them.

General tips for using Instagram:

Try to keep username as short as possible that will result to use more characters available in the brand name. Check how your username looks after adding to @. Is it attractive, ask yourself?

Instead of creating your business account today, use this time to lurk, watching conversations in your industry space without making any comments, for a week or two before you decide that you are ready to set up the official business account.