How Using 3D Animation Can Boost Your Sales

3D animation is currently the most effective tool to boost sales in the architecture and design industries. Other more traditional channels for product promotion have a lower impact on sales. Some of these include print advertisements, street ad banners, and the company’s website.

With the rapid development of technology, 3D animation is a popular tool that takes marketing to a new level. 3D animation is not only faster to share but it also creates more opportunities for business development. Keep reading this post to learn why 3D animation can boost your sales.

Recently, a survey showed that using a 3D animation service can result in a 40% increase in the sales amount. This trend indicates that more and more marketers are employing 3D animation. 93% of business developers use video in their online marketing strategy.

96% of B2B companies create videos to promote their products or services. 81% of brands add at least one video to their website. These stats show that 3D animation is a powerful marketing tool that is expected to grow in the future.

The key reasons why using 3D animation can boost your sales:

1. Visual Appeal

As we all know, traditional marketing methods can be dull and tedious. It is difficult for many viewers to foresee how a bi-dimensional sketch will look like in real life. Besides, users are four times more likely to watch a video about a product than they are to read an article about it. So, a well-designed 3D animation video can engage viewers with your design. You can attract potential clients by showing them a 360-degree visual representation of your idea. You can also adjust in real-time all the details, including the lighting and the surroundings. Making a decision becomes much faster when people can predict the final result. This is the first aspect that can boost your sales.

2. Simplification

We as humans are visual creatures. That’s why it’s difficult to narrate an idea only with words. Images and videos make it easier for us to absorb any information. For this reason, 3D animation is most suitable to show an unfinished building to potential customers. It reduces the complexity of the ideas you are presenting. At the same time, you can still indulge in explaining all the details without having to read a thousand-words proposal. A short but clear animation can explain everything in a much better way.

3. Reliability

3D animation helps architecture companies to bond with clients. It also increases their credibility with new and returning clients.

Establishing a new business relationship with a client is not enough to increase your market share and boost your sales. Maintaining the same relationship is as important. You can use 3D animation to create how-to videos for your clients. In this way, you can show them how your design will look like once finished. You can also showcase all its best features and highlight its competitive advantage. As an old saying goes, seeing is believing. When your customers have a clear vision of your design, they trust you more. You can promote your company as a reliable 3D animation supplier in your industry.

Conclusions

In nowadays competitive markets, the best way to win is by better reaching your clients. 3D animation helps you to achieve that ultimate goal. It conveys information in a concise, clear, and exciting way. It makes data and ideas more easy for people to view and understand. By doing so, you can persuade them to invest in your design and business. In a word, 3D animation is always an affordable way to boost your sales.