There is no denying to the fact that the logo is the gateway to the organization, a scrappy logo can ruin your reputation, and you do not want to risk it, right? However, not many people even today are really aware of the concept of brand or logo book. Surprisingly, people do not know that all the consistent brand produces almost 23% revenue every year. You may have heard about it already, but you may not know what it exactly is? Right? Or how it actually works? Or is it even worth having?

Well, give rest to your head and its questions a bit, as we are here to clear all your confusion regarding the logo book.

First thing first, let’s see

What is a logo/ brand book?

Putting it simply, a logo/ brand book is an outline of your brand’s core values, image, and mission. But most of all, one thing that tops everything is that it is the identity of the brand, the various layers of blueprints, along with the details from more of a general view such as brand purpose. It includes other intricate information as well, such as specifics regarding fonts, color schemes, and logo design services.

Combining all these elements, a complete brand manual is born, which gives its customers and staff with the company’s and products a clear vision. All the big brand name has brand books, such as Coca-Cola, Google and today even smaller brands benefit from it.

If you are looking for a foolproof way of having a successful brand book, then here are a few ingredients that you must have in your brand book recipe.

1. Brand name
2. Brand story outline
3. Brand mission
4. Logo with its variations
5. Color scheme
6. Icons
7. Fonts, sizes, and style variations
8. Images that represent the brand and give examples as to what images can be used in the brand marketing strategy
9. Brand language

Now coming to the real question.

Does your brand need a brand book?

Well, of course, all brands need a brand book regardless of their company size. With a brand book, you have an opportunity to keep everything organized and structured for your colleagues, and they represent a comprehensive yet personal brand image to the client. It keeps everything clear fr the designers and all the newcomers who have just joined the company. Even if you have worked in the organization for years, it serves as a memorial for you, reminding you of everything the brand stands for.

Along with that, most importantly, it allows the marketing team to understand the language that needs to be used and how it should be used; it further tells the brand story. Finally, it develops a real connection with the customer creating the most coherent and detailed brand image, reminding them that it is the dynamic, living, and developing entity with its own voice and personality. The gist of the brand book can be found in the following sentence,

“If people believe they share values with a company, they stay loyal to the brand.”

In case you are looking for ways to connect to your customers and start a professional yet friendly relationship with them, there is nothing better than having a brand book. It shows everything that you do and how you do, in fact, hold the same principles and values dear. The brand book is also a perfect way to create a common verbal and visual language for everything that comes into contact with the brand.

Now the question arises.

Why do we need a brand book?

Quite often, people overlook the importance of the brand book, and trust me, they miss out on a huge opportunity when they do that. It’s okay if your upper management does not understand its importance and always lets go of the idea of creating one. However, that is where the creative like us come into action to convince the higher management how the brand book can change the course of action for the brand and how investing in it is the best way of marketing.

If you are still struggling to convince your bosses, the following are a few points that I am sure would help you get them on the table with you!

1)    Enhance consistency

It is imperative to share the brand book throughout the company and the partners in order to maintain consistent brand delivery. With the help of book referencing, you have an option to avoid departmental questions such as which logo to be used on a dark or light background. It provides the guidelines to the departments outside the creative wing, which provides non-creatives something to influence and reference consistency throughout the organization.

2)    Increases credibility

Once you have maintained the consistency and have placed the brand book, you have the chance to start establishing credibility with your users or customers. And we all know how credibility leads to brand loyalty.

Take an example of a school. Students are given one continuous schedule as it allows them to feel safer and gives them a direction to follow. Similarly, in the marketplace, the consumers are the same as children, always looking out for some guidance. The inconsistent brand deeply suffers because the customers feel fearful and confused, resulting in a lack of credibility.

3)    Improved efficiency

In most of the creative departments, the brand book is the central reference point. However, revamping or creating a brand book from scratch is pretty time taking requires extensive research and hard work. The main reason why people avoid getting into it is because of its additional cost and inconvenience. However, once it is completed, it enhances the work performance and increases the project output.

Creatives then spend less time thinking about which direction to go since the primary decisions are already on the table. Such as graphic designers will not have to go through the struggle of trying different typefaces, and the social media manager will not have to try out different writing styles since everything here is already decided. That is how the brand book works, you do not need to make extra efforts, and as someone who has prepared this brand book, ash made these efforts on your behalf. It results in an overall increase in work performance and brand communication, you still not convinced?

4)    Generate more revenue

Most businesses’ ultimate purpose is undeniably the generation of hefty revenues; we all are working to generate as much profit as we can from our business. But what if I tell you, you can have it all if you have a comprehensive brand/ logo book? All the three tactics above can get you just that. You will begin to see the personality of your brand reflect and resonate with your customers. Brand management is ideal to strive for because when the components are implemented thoroughly, the results are palpable.

Take away

Logo and logo designing Service in California is the most important aspect of the brand/ logo book. You cannot expect to have a successful business without any identity right? And logo design gives you just that. With the various logo design services out there in the market, you have an option to create a brand book that resonates with your brand the best