Technological advancements have eased trade show graphics customization. This, however, has created a new world that you can easily drown in as you strive to create an outstanding display. Most users have discovered that it is all in simplicity, including clear message and image displays. The good news, moreover, is that with professional services such as ExpoMarketing, you can lessen the burden and concentrate on other trade show concerns. Among such concerns that perhaps skip most trade show planners minds is your booth’s location. Location matters, and before you make a costly mistake of making it a last-minute thing, here are a few tips to help you book an ideal location and realize a better return on investment.
Early reservation
Booking the location should come before you start planning on your next step, including booth size and display option. This is primarily because trade show organizers open booking as early as a year in advance, meaning that if you don’t prioritize it, you might end up with a location that delivers little to no visible results. In most cases, the organizers allot spaces based on exhibitors past participation if they frequently participate. However, it is also common for organizers to go with the first-come, first-serve basis, meaning that if you book early, you enjoy the convenience of choosing a location that best matches your needs.
Research
Did you know that show exhibit floor layouts are usually similar from one year to the next? This allows you to gather as much information as possible, including the locations and the attention generated. Such information comes in handy, as you can tailor an approach based on data instead of anticipation. While researching the site, don’t shy away from inquiring about your competitors’ location. This helps as you can choose a site that’s not too close, especially if such companies have more fire-power that can easily overshadow your booth.
Consider the hiccups
While you might be focused on a location that best fits your needs, you also need to consider possible hiccups. For instance, there is a difference between high traffic area and congested location. The high trafficked location allows you to capture as much attention and generate quality traffic to your booth. Congestion, on the other hand, makes it hard to not only get people interested in your booth but also keeping them engaged. An example of a location that is likely to be congested is entrance areas, as attendees pose to get a bearing of the trade show. Considering what such hiccups mean and how you can optimize your booth to deliver better ROI is essential since they can significantly frustrate your plans.
Know the attendees
While customizing your display, you have your target traffic in mind, but did you know the location also matters? For instance, if you are attending a trade show in the U.S., choosing a location that places your booth on the right side is more productive as statistics show that they mostly start the exhibit tour from booths on the right side, compared to Europeans who tend to start to their left.
Choosing an ideal location allows you to generate traffic and achieve your goals more comfortably. With the best possible site and well-though trade show display design with professional help from ExpoMarketing, you are closer to realizing the value of your investment.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.