How Does Facebook Advertising Work?

You may have heard about Facebook Advertising and wonder how it fits into your brand marketing strategy.

Maximizing company visibility can be done in a number of ways, including putting your marketing dollars in Facebook ads. But first you will need to understand how it works.

All About Facebook Advertising

Facebook Advertising is a platform where you can reach out to a specific audience, divided by age, location, interests, gender, job title and more. Like any good ad placement system Facebook allows you to see how your ads are doing.

Dig a bit deeper and you’ll be able to accomplish certain marketing goals, such as better reach, brand awareness, conversions, traffic, video views, generation and more.

Facebook allows you to choose from seven potential ad areas in Messenger, Audience Network, Instagram and Facebook. Depending on your objective, you will want to place the ads on apps, in-article, messages, search, in-stream, stories or feeds.

It’s important to craft a Facebook advertising strategy to meet your marketing needs and to grow your company or brand on social media. Facebook’s is one of the best as it has millions of daily users.

Choosing Facebook Ads Placement

Facebook drops down to choosing ad placements- manual or automatic.

Manual. You can manually select where your ad goes. In general, Facebook has six options but not all ads are eligible for all six (depending on your marketing objective). The more placements you make the greater the opportunity to acquire your target audience and drive business goals.

Automatic. With automatic placements, you can set a budget and Facebook will choose the best one for you. The set budget drives Facebook’s delivery system and across multiple placements where they’re deemed to perform.

You can eliminate guessing when you consult with a digital marketing team who specializes in Facebook Advertising. A reputable team can help you get the best value for your money.