Forrester, a market research leader, has published its 2022 Wave for Core CRM solutions (Q3). This report examines 11 of the most significant core CRM companies on the market. A core CRM, according to Forrester is described as a fundamental front-office software that makes customer focused goals attainable for managing customer connections
By establishing a central location to hold all data and a 360-degree picture of all client touchpoints, CRM solutions assist users in managing sales, marketing, and customer service activities. This promotes uniformity and efficiency throughout the company and increases reporting accuracy. One of the leaders in the forrester wave, Microsoft Dynamics 365 CRM provides something for everyone, from enhancing the customer and employee experience to increasing efficiency with connected data and AI-powered insights with the help of consistent Microsoft Dynamics Consulting teams.
The CRM vendors in the market are compared to evaluation criteria in the Forrester research to classify them into four groups: Leaders, Strong Performers, Contenders, and Challengers. Leaders present a compelling current offering and a long-term plan that help them stand out in this cluttered solutions market. The strong performers provide an intriguing strategic vision and notable use cases while not being the leaders in their respective industries. Despite trailing leaders and strong performers, contenders have a history of providing value for client use cases. Lastly, Challengers offer a popular product and have built a strong brand presence across the globe.
According to Forrester, Microsoft’s 40% year-over-year growth is driven by its “strong vision, the breadth of its suite, its partner ecosystem, and its industry solutions, especially in financial services, retail, and healthcare. Forrester points out that Microsoft 365 Business Central is setting the benchmark for data-driven, insights-first customer engagement. It also praises Microsoft’s capabilities, including its Teams within Microsoft Dynamics 365 easy integration, low-code tools, AI-fueled next actions, and easy automation for repetitive front-office tasks.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.