The best NFT marketing strategy starts with knowing what your goals are. Whether it’s building trust, growing a following, or establishing yourself as an expert in the space, there are a few strategies that can help you achieve those goals. To begin, you should think about where your target audience hangs out online and what search terms they use to find products or services in your niche. This will help you determine which platforms to advertise on and the type of content that will engage your audience. For example, a blog or vlog that provides value in the form of education or entertainment is likely to capture the attention of your audience. Likewise, if your NFT is an art piece then you might want to promote it with creative, eye-catching graphics that will stand out amongst the crowd.
Many nft brands have found success by leveraging their existing brand recognition to market a limited release of digital assets. This makes sense for brands that have already built a community and have a strong social media presence, as this allows them to reach a wider audience with minimal additional investment. For example, streetwear brand Supreme has adorned everything from bricks to Oreos and bolt cutters with their instantly-recognizable logo to great effect. It also gives them a leg-up on fostering brand loyalty, which can be an important factor in NFT adoption.
Other brands have used NFTs to create a new kind of experience that brings added value to consumers, like Kinetic Sand’s virtual reality art or La Prairie’s Space Beyond, which is an everlasting, generative digital artwork that draws on real-time demographic and environmental data from the world’s 31 most populous cities. These experiences can be promoted with digital advertising to reach a broad audience, or they can be offered exclusively to those who have already invested in the brand.
NFTs can also be marketed to drive brand awareness and increase consumer perception of the brand’s authenticity. For example, Kings of Leon partnered with Curio to mint NFTs that provide access to unreleased music and backstage passes to shows, and Sony promoted its Goosebumps 2 movie by offering a set of NFT characters for fans to collect. NFTs can also be marketed to promote cause-related efforts, such as the British Olympic Team’s NFT collection that celebrates their historic victory in Rio.
Ultimately, the most important factor in NFT marketing is messaging. Having the right message is what will lead to an NFT’s success, and it comes down to understanding your customer avatar and how to communicate with them in the most effective way. NFTs are a great way to do this, as they allow for unique and innovative ways to engage with customers that other products simply can’t. It is this creativity and innovation that can drive NFT marketing, and it’s something that all companies should be looking to take advantage of. The future of NFTs is exciting, and it will be interesting to see how companies of all sizes continue to innovate this space.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.