Market makers are professional traders who provide liquidity to markets and earn on bid-ask spreads, a difference between the price at which one can buy and sell a cryptocurrency. They’re usually a brokerage firm or hedge fund operating under a special license. In the crypto market, their role is more essential than ever before as there are many illiquid assets and they help boost exchange liquidity by providing a crucial service and making substantial trading profits.
If there are no market makers, cryptocurrencies would have very low liquidity, and it could be difficult or even impossible to trade them as there may be no one willing to buy or sell. Market makers increase liquidity by placing a buy and sell order at the same time, which creates a market for a particular coin or token. They do this by offering competitive prices (the “bid” and “ask” prices) for a coin, which allows traders to easily purchase or liquidate their positions.
While some market makers are unethical and manipulate volume to make higher profits, others follow sound risk management practices that enable them to maintain consistent liquidity and avoid skewed pricing. They also avoid using bots or wash trading which can skew the price discovery process and lead to false liquidity.
A good example of a successful crypto market maker is Gotbit, a performance-focused liquidity provider. Gotbit has made a name for itself as a reliable partner to token projects by helping them with their listing processes on exchanges. It offers a full suite of services for project launches, including snipe protection that ensures no malicious flow like dumps can impact their clients’ liquidity.
Its team is comprised of experienced traders, managers, and analysts from prestigious firms such as Goldman Sachs, Deloitte, McKinsey, and KPMG. Their expertise enables them to offer superior liquidity and help stabilize projects through their launch phase and beyond. Moreover, the company has a proven track record of success and has earned a stellar reputation for its outstanding customer service.
As a result, many of its clients are large financial institutions and institutional investors from all over the world. Its goal is to bring institutional liquidity to the crypto market while preserving the integrity of the industry and keeping prices stable for its customers.
During this bear market, it’s important to remember that market makers are not only vital during bull runs but are also extremely valuable in crypto winter as they address waning demand and reduce the bid-ask spread to help lower transaction fees. While there is no doubt that the current bear market has exacerbated the perception of market makers as contributors to inflated prices, it is important to recognize their role in maintaining liquidity and reducing transaction costs for the crypto community. As such, it’s more crucial than ever to find the right partner to support your project.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.