If you’re like most business owners, you put a lot of time and effort into your company’s website. You work hard to present your products and services in the best possible light. You keep your company blog filled with amazing content that’s both helpful and entertaining. But even the best website in the world won’t lead to tangible results if no one can find it.
If you haven’t been paying attention to your domain authority score, it’s time to start. The higher your score, the more credibility your site has with the search engines and the higher you can expect it to appear in relevant searches. Here are a few tips to keep in mind for increasing (and maintaining) your score.
1. Make sure your content is fully optimized.
You’ve almost certainly heard it said that content is king when it comes to building a stellar website that makes the search engines sit up and take notice, and that’s definitely still true. Great content attracts readers and encourages organic link-building when people like what they read enough to share or link back to it from their own domains.
Research keywords and search terms relevant to your industry. Incorporate them (as well as variations of them) into your content in ways that feel natural. Permalinks should be kept brief and to the point. Most importantly, make sure all of your content is inherently share-worthy in that it’s dynamic, insightful, and easy to read.
2. Do some work on your link profile.
Naturally, you know links are essential for optimizing your website and making it as user-friendly as possible. It’s important to make sure you’re covering all the bases, though. You’ll gain some good quality backlinks just by creating great original content regularly, but you’ll also want to develop a strategy for achieving even more.
Actively reach out to other domain owners and web admins in your niche. Ask about link exchanges or the possibility of guest blogging. Fortify your site with internal links that make it easier for visitors to find even more information they might find helpful or entertaining. Check for bad or dead links every so often as well and remove them promptly.
3. Optimize your site for multiple screens.
The days when all (or even most) people used standard desktop systems to surf the web are long over with. In 2020, it was estimated that just over half of all people use mobile devices to access the internet and look for relevant information. That means your visitors could be visiting you from anywhere or via any sort of device.
If your site isn’t optimized for mobile use, then it’s pretty much a given that your domain authority score is suffering because of it. You’re also likely losing a lot of visitors and potential sales, as most people will simply leave when they realize a site isn’t showing up correctly on their smartphone or tablet.
4. Seek to dominate your niche of choice.
If you’re serious about building an audience, instead of simply driving more traffic to your site, becoming a proper authority in your chosen niche is something you should be shooting for. Building authority helps strengthen your company’s brand identity and eventually convert interested visitors into paying customers. It improves customer loyalty, as well.
This is another objective that can best be accomplished by focusing on the consistent creation of top-notch content. Keep your website and company blog updated with a steady stream of fresh material. You’ll also want to establish a solid social media presence for your company on major social media platforms like Facebook, Twitter, and Instagram. Modern consumers like to feel like they have a personal connection to the brands they trust their lives to. Social media is terrific for engaging with existing and potential customers while granting them the connection they crave.
Keep track of your current domain authority score with a good domain rating checker. Scores are typically updated once every 3-4 weeks, so give any changes you make to your strategy some time to take effect. Keep careful track of each change you’ve made (and when), as well, to assess the effectiveness of each idea over time.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.