5 Social media Metrics to Track and How to Boost Them

Key performance indicators are able to help your business determine the areas your company can grow and improve. We look at some key social media metrics.

Seeing likes and comments roll in on your brand’s social media posts is invigorating. But how do you know if your social media pages are doing well compared to the competition?

One of the best ways to know how your social media is performing is to track key performance indicators. Tracking likes, comments, and follows will tell you how your brand is performing.

Tracking social media metrics is important for any social media marketing strategy. You can’t know how to improve if you don’t know what’s performing best and what’s falling short.

Below, we’ll look at the social media metrics you should be tracking.

5 Social Media Metrics to Track

Tracking key performance indicators can feel overwhelming. Here are the most important social media metrics to track.


When you think of social media KPIs, you might think first of tracking engagement. Engagement can give you a great understanding of what your audience responds to. For example, one type of video may help you get TikTok likes, while another is being passed over fast.

Engagement can also act as a guide as far as what types of media perform best on different platforms.

Note your likes, comments, shares, and follows each week and on different posts. This will get you the most use out of engagement tracking.


When you post on social media, it’s usually seen by more than your immediate followers. With the right social media marketing strategy, you’ll reach far past only followers.

Using hashtags and encouraging followers to share your content is a great way to get more reach. Track the numbers of impressions your posts get to see if your strategies are working.

Website Traffic

If your social media marketing is successful, it will be driving traffic to your website. It’s simple to set up analytics tracking for your site to see where clicks are coming from.

This will also be useful in determining what social media channels to spend your time and money on. If you notice one platform isn’t getting much engagement, it may be time to drop it. This lets you channel your efforts into the platforms where you can best reach your audience.


Likes, comments, and follows are great for engagement. But what good is social media engagement if it isn’t converting?

Define your goals. Do you want more email sign-ups, or to drive visitors to a certain page on your website? Then, track visits to these pages or sign-ups that are coming from your social media marketing.

This will help determine what’s speaking best to your audience, making them act.

One-On-One Interaction

Tracking engagement is useful. But it can also help to note sentiment from anyone who comments about or tags your brand. You may not be able to track this in numbers and analytics.

Take some time to analyze what people are saying about you. Is the sentiment towards your brand is positive or negative?

Boost Your Social Media Marketing

Tracking social media metrics will help you get ahead of your competition. Know exactly who your audience is, what they want, and how to talk to them. Get started tracking your analytics today!

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