Launching a new brand seems overwhelming and stressful. Whether it’s a personal website or a new brand, the problem remains the same: you’ll be compelled to promote your brand and reach out to the maximum number of human visitors. It would be best if you converted these human visitors to buyers or at least explorers. What we fail to understand is that designing or building a brand is only our first step. WE USE the SEO strategies to launch our brands play a pivotal role while determining our no. of sales or referrals.
An SEO strategy is a process of highlighting, planning, and incorporating steps that can be used to improve a website’s search engine rankings.
Here are the seven steps to creating an SEO strategy for a new brand:
1. Create a list of useful keywords
The SEO process is keyword-based. So, searching keywords is the first step of coming up with a legit SEO technique. You can use Google Suggest to find out the keywords that can target your customers. Check out a list of brand recommendations by typing a single keyword inside Google’s search field. These keywords are highly effective for SEO services as they have directly come out from Google’s search window. Plus, long-tail keywords are less competitive than the “short phrase” keywords. It is recommendable for you to create a list of ten keywords by typing into Google’s search field. If you are willing to check the competitions of those terms or their search volume, you can implement a keyword tool like Ubersuggest.
2. Analysis of Google’s First Page
You have a handful of keywords now! Now, let’s see how we can make those keywords work. To know that, type a keyword you have found into Google’s search window. Carefully scan the first page’s result and jot down the similar patterns you can observe. As you enter a keyword, you will find out that the SERPs are filled with lists of products.
So, if you want your brand’s name listed on the first page itself, note that the first page rankings mostly include list posts.
3. Add a hook
Backlinks are a part of the Google ranking factor. As per the study conducted by Stone Temple Consulting, published on the Moz blog, backlinks are directly correlated with Google’s first page rankings. Next, you need to figure out why visitors like to connect to specific pieces of brands and content. The answer is “The Hook,” you should include a hook into your content. Most of the top-ranked websites encompass factors like stats and data. Thus, data is a type of hook that can be used to build links for your brand. Besides, you can try out the hooks such as ultimate guides.
4. Go for On-page SEO optimization
Try to optimize the SEO of your content by using the technique of keyword-optimization. You can follow this type of on-page SEO optimization tricks:
- Internal linking
Internal linking can certainly work for you if it is done right. Specifically, you have to link your web pages to the high-authority pages. Also, you’ll have to use the texts that are enriched with keywords within your internal links. The keyword-rich and short URLs can play a major role in Google rankings. As per 11.8 million Google search results, shorts URLs can beat out the long URLs. So, you can include your keyword along with one more word within your URL.
5. Make your content look amazing
The aspect of “content design” is one of the underrated parts of SEO branding or marketing. You can write engaging content, yet if your content looks unclear or unorganized with zero readability, it will not achieve better results. Consider using guides that can be coded by using WordPress. Besides, you can use the four types of visual contents that are listed below:
- Use charts and graphs
- Use pictures and screenshots
6. Include Semantic SEO
Eventually, you can optimize your content for semantic SEO. In other words, you should try to find several words that are associated with your targeted keyword. Next, include these terms within your content. Firstly, you should pop the keyword related to your brand inside Google images. Google will provide you with phrases and words that are proximately related to the brand. Secondly, type these keywords in the Google search field. Scroll down to know about the “searches related to…part”. Eventually, sprinkle a few terms into your content.
7. Build links for your Page
It would help if you established active links for your content. Firstly, you can use the strategy of broken link building. You should find a specific broken link on a specific site and try to offer your blog as a substitute. Secondly, you should conduct a competitor analysis in your niche. Find out a ranking in terms of a keyword that you want to rank for on Google. Addionaly, you can hire an SEO Reseller that will do the job.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.