Promoting your business is easier when you announce yourself. The louder that announcement, the better the footfall. Custom vinyl banners can help you achieve that traffic to your business, helping you stand out.
If you want to make your clients stop in the street, swivel their feet, and find their way through your doors, you need to tell them that you are there. Running TV and digital media ads is one thing, but nothing says “We Are Here” like a giant sign with your name on it.
Here is everything you need to know about how custom vinyl banners could boost your profit margin.
The 7 Ways Custom Vinyl Banners Boost Business
Before you spend your entire advertising budget on digital ads, here are the 7 reasons you should consider some good, old-fashioned, street-level marketing.
1 – They are Portable
Custom-made vinyl signs can be of any design you choose. This means you can have one made as a portable option. If your business often attends conferences or weekend-long events, or even market stalls, then a vinyl sign announces who you are clearly.
2 – Vinyl Makes them Weatherproof
While a paper sign might announce you just as well, a vinyl banner is waterproof. OK, so it might still blow away in a hurricane, but you can better your bottom dollar that it will blow away intact. Nobody likes a mushy sign. It is not professional.
3 – Custom Banners are Affordable
Not all materials are quite as affordable as a vinyl banner might be. They represent a cost-effective solution to advertising, particularly in places like pop-up shops, where you don’t have permanent signage options.
4 – They Attract Footfall
Signage brings in traffic. Without a representation of your business acting as a storefront, you can’t expect customers to find you. When a store has no signs, it represents a dwelling. Nobody wants to accidentally open the door to someone’s living space. Announce your business and be proud.
5 – Exposes Your Brand
Every piece of advertising that your business puts out into the world takes your brand further. This is what we call ‘reach’. A custom-made vinyl banner can display both your brand’s name and your logo. You can even add your website address or your social media handles. Each customer must see your brand 7 or more times before they remember it. If they walk past your pop-up shop twice at an event, you build future recognition and customer loyalty.
6 – Custom Designs Fuel Your Creativity
Since you can put whatever on your banner that you want, it is a fantastic way to express yourself. If your brand relies on colors, shapes, and patterns, or if you fancy yourself as a graphic designer, then now is your chance.
7 – They Allow You to Start Trading
While customers use custom banners to protest or to spread good wishes, a new shop has another use for one. Setting up a custom vinyl banner in your shop window informs people of who you are until you settle.
Do you need a Custom Banner?
Does your business need a custom banner? It’s highly likely that every business could use one.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.