STADA
STADA is an international group of pharmaceutical companies. So, last year many companies from this sphere began to prepare for online drug sales. Stada Russia started with a high-quality internal catalogue of product information — great idea, but after the company monitored the websites where the Stada’s medications are present, a number of problems arose. For example, irrelevant information in product ID cards. Manual monitoring of data integrity was also impracticable. The two main tasks were creating a convenient product information catalogue for transferring data to online retailers and automation of monitoring product ID cards on the Internet.
After Brandquad’s PIM-system implementation all the information about medicines migrated to a single directory. Now online retailers take information only from this new catalogue. In addition, the company has implemented Brandquad’s analytics modules and started tracking many important parameters and to monitor the prices for drugs and their competitors. According to STADA, the time spent collecting data for analysis was reduced by 10 times: from 3-5 days to 4 hours.
De’Longhi
3 years ago the appliance manufacturer De’Longhi using a solution from an international brand for transmitting product data to retailers. Many employees of the company participated in this process, spending up to 10% of their working time on this task. Monthly costs could be as high as $30 000. De’Longhi used 30 online sales channels and each retailer had its own comlex requirements for the design of product registration cards. As a result, De’Longhi abandoned an expensive foreign solution. And all the company’s product information has been stored on computers of e-commerce managers and in Google Drive. The company decided they needed a system that would allow for a content management, open access to a single database and automatic transfer of product data to Russian retailers.
De’Longhi chose Brandquad’s solution for its Russian division. With the introduction of PIM-system, the company has received a single database of relevant data on products, to which all interested employees have access. The time of product online listing has reduced by 4 times, and the monthly cost of data management — by 10 times: from $30 000 to $3 000.
Essity
How to improve operating results and sales using modern technologies? One of the leading manufacturers of hygienic products Essity found a solution that allowed to boost marketing performance and raise e-commerce sales of its Zewa brand products: a Brandquad smart Buy Button. This button helps visitor to see the list of online-stores where an item is now available for sale and go a specific good’s page on a retailer’s website. With a button implementation adding a new point of sales to the brand website has been accelerated from 5 to 2 days for some retailers. Moreover, customers received an additional information about the products and the path to purchase was reduced. Information about points of sale was also updated and the manufacturer was able to managing sales optionally: to calculate the conversion rate, track clicks and adjust the sales strategy.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.