The question goes, how can your business be found on google as SEO is getting more sophisticated with time? You have to note that to rank on google, and you will have to use SEO. Additionally, to connect with potential clients, social media presence has a significant role.
Amidst the complexity of google ranking criteria for the content you post in the recent past, social media engagements can be used to decipher it and rank high. The assumption being that quality content attracts engagements, and only content of merit is likely to be shared on social media channels. Therefore, social media acts as link baits, directing you to a given target website.
The idea of merging social media and SEO ensures you get impeccable results. Here are some of the importance of social media in SEO. They include:
Content Promotion
It is likely to be the most significant role of social media in SEO; you’re able to promote your content and a massive reach of your followers directly. If your current ranking is not high, then consider working on your SEO, it will work significantly, allowing your content to be shown to your followers on some platforms. Further, you can consider using high-quality backlinks, and they pull a big punch improving the bounce rate on your content. Its almost definite that if people click on your content on social media, they want to read it.
Heightening brand awareness improves your SEO
It is incredible to have social media accounts that attract a considerable following. Building an excellent reputation on social media gives a unique brand standpoint as well as an SEO advantage.
Posting relevant and consistent content to your followers boosts awareness for those looking for your services or products. It also serves as an encouragement to other social media sites like Twitter, Facebook, and other platforms to deliver more of your content in their newsfeed.
More searches will accompany more awareness on the google for your website, which may earn some backlinks. It will only take little of your efforts to create a profile that has detailed keyword descriptions and link it to your social media profiles from your website
Social media posts rank on google
It is evident when you search for a given company on google, and several of their profiles appear on the first page. The reason being that google treats social media posts as independent web pages when it comes to search. However, google doesn’t rank those pages following the same rules as it does apply for SEO. For obvious reasons, it is likely to be abused. It is much easy to create links on social media, but they lead to nowhere.
Importantly, links from social media create traffic to your website; this affects your SEO ranking and creates engagements too. Great posts will rank high, encourage engagements while driving traffic
As a marketing strategy
As a marketing agency, incorporating social media into your business is a great strategy, and it will pay in the long run. You can use straightforward though crucial actions such as sharing your content through the social channels. You can as well make it go live, include social links whenever it’s possible, Link your social pages to your website, and details provided.
To sum it up, ranking on google may take time, it calls for patience. Well thought, high-quality content will win the race. Understanding how to merge social media with SEO together makes all the difference for your business to rank on the first page on google. Embracing social media in SEO and your marketing campaigns is likely to guarantee your successful business as you appreciate the power of social media in the market.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.