Did you make a smart decision in starting your own moving company in Melbourne? Definitely yes! Melbourne is one of the fastest growing cities in Australia, so there will always be new developments, people moving house within the city limits and new residents moving in. Your company should have work flooding in for years to come. But you have to do it right!
No industry is easy, so from planning your customer service to finding a vendor for trailer hire Melbourne moving companies must have wise strategies in place. Use the checklist below from the get-go, to not only give yourself momentum when you start, but enjoy consistent revenue in the long run.
Pick a Catchy Name
Naming of any business is a crucial step. The name should be unique, eye-catching, and a representation of what can be expected when customers use your services.
The name should be easy to pronounce, easy to remember, and above all else, easy to Google! If a potential customer wants to view your details online after hearing about you from a friend, it shouldn’t be difficult to find because of complex spelling. Always keep digital marketing requirements in mind, because this type of advertising is vital for any 21st century business.
Designing Your Brand and Logo
Decide if you’re focusing on a certain demographic, such as local or nationwide moves. Or perhaps you’re that company who helps people with affordable quotes for only transferring a few pieces of furniture? Now design your brand so you stay relevant to that niche.
As mentioned, digital marketing is essential, so what are you sharing on your website? A smart approach is sharing your story, your dream and your vision. Tell them how the brand came about so potential customers could feel a connection to your story. If you state that you’re a Melbourne local, it may spark loyalty in other locals. Also include your promise to offer nothing but top-notch service.
Pick a logo and colours that will clearly state what you’re all about. When people see your logo, they should immediately know what type of company it is and colours should make you seem trustworthy. Colours affect people more than you know. For example, blue usually has a calming effect on people. If you use it in your designs, it could make them view you as a trustworthy vendor.
Be Consistent & Aggressive in Advertising
Create your look and stay consistent in using it in your advertising. From the leaflets distributed in the street and the labels on your vehicles, to your website, it must all look the same. This prevents patrons becoming confused about what your brand actually represents.
Advertise regularly across all mediums to ensure your company stays in potential customers’ minds. The more your brand is advertised, the more chance you have of people choosing you above your competitors.
When establishing your brand, it’s vital to do aggressive marketing. This includes online adverts and social media posts, as well as newspapers and local community advertising.
To gain momentum when you start out, create special promotions for businesses or offers for anyone referring you to their friends. This will go a long way to ensuring you get a good rotation of new business. It’s also smart to invest in services of a lead generation company. Once again, it will be money well spent.
Have a Customer Service Strategy
An excellent customer service strategy is about more than just dealing with a problem when something goes wrong. Customer service refers to the whole experience from the time the prospective client contacts you to when you finally deliver their belongings for them.
You may think it’s only about getting the job done, but most people appreciate friendliness, professionalism, advice and you going the extra mile. It makes them feel comfortable trusting you with their assets. Let them experience your company values from the first phone call.
Make Sure You Have the Infrastructure
The worst thing that can happen is if you can’t deliver on your promises to customers. So, before you sign that first contract, make sure you have all the resources in place relevant to a moving company:
- Safe storage is often a priority for clients in this industry, so purchasing or hiring a warehouse is wise.
- Do you have the right transportation for the type of moves you’ll do? What if a client suddenly adds more items to the list? To avoid having to lose a contract, build up relationship with local trailer hire companies so you’ll have access to additional space whenever you need to.
- Set up an office that can function efficiently, even if it’s small to start with. Computers, a safe backup of your data and a fast internet connection are non-negotiables. You must always have easy access to information.
- Your bookkeeping is vital, because without accurate reports, you won’t be able to make smart business decisions. If you don’t have the knowledge, outsource to prevent unnecessary problems.
In any business these days you can’t hope to make it by only having a good product. There are many factors that determine the outcome of your brand in Melbourne. What do you need to get in place before you continue?
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.