Companies use unlimited KPIs to track their performances and keeping an eye on their branding is one of them.
And branding depends greatly on the logo, the face of a company in the industry. So, if the face doesn’t attract, let alone impress, the company is behind in its branding endeavors.
So, is your logo performing as you expect it or the charm has gone?
To answer this question (and help you know if its time to update your logo), we’ve gathered some key points. These key points would serve as the red alerts that whether you should update your logo or not.
No Relevance
Being able to make connection with your audience, maintaining the ability to stay relevant is one of the many benefits of having a custom logo for your business. But when you no longer appear relatable to your audience, your consumers, then its time to reconsider your branding plans.
Minimize this page, revisit your company’s logo and think if its still relevant to your current customers, especially if they made transition from millennials to Gen Z?
In simple words, your logo should appear relevant according to current times and recent customer base in order to continue serving as your business representative.
Change In Plans
Your start as a small bakery owner doesn’t mean that you’d continue doing the same stuff after a decade.
People change, people grow and business do that, too!
But when you expand or change your business nature, you must also pay some attention on your logo, too. Because a logo that was designed for a bakery wouldn’t feel right to be used for a furniture company.
And you’re not the first one to change your company’s focus as many top brands did that in the past. For example, BMW shifted its focus from planes to luxury cars and they updated their logo accordingly.
Lacks Adaptability
Adaptability – You must have heard this word in designing terminology but what’s the connection between adaptability and your logo?
Its not going to be displayed on the billboards or your business card only!
Your logo is printed on unlimited spaces including social media and your business website. So, it should be print-ready in order to maintain its glory and charm. From size to visibility and more, your logo must not lose its ‘wow’ factor in order to continue serving as your business ambassador.
Not Legible
Along with being print-ready, the logo must also be understandable by a 5th grader with ease.
Suppose, your logo offers such artistic vibes that everyone appreciates the designer’s mind but not a single one of the viewers is able to read your company’s name in it. What’s the benefit of having such a logo that fails to earn your company?
That’s why you must seek the legibility factor into your logo otherwise there’s no meaning of using that artistic icon to represent your business.
Wrong Color Scheme
In your first interactions with a diverse design world, you might be attracted towards bright colors while working with a graphic designer. And you might end up selecting an eye-catching color for your logo, too.
But does that really compliment your business, your branding plan or your overall marketing message?
This single question is enough to conclude if your color selection is the right fit for your logo or if you’re making a wrong selection. Because your logo deserves a color that caters to your online business image, the perception you want to create in your customer’s mind.
Identical Design
One of the easiest ways to find out if its time to update your logo is if you’ve chosen a copy from famous brands during your initial days in the business.
Its quite natural to use pre-made logos (or logo templates) that are basically a rip-off of famous brands with minor technical changes but still they’re recognizable. But as you progress to become an established brand, you need to correct your mistake ASAP in order to avoid public backlash that can jeopardize your reputation.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.