A website is your business asset or a platform from where you can sell your products or services. The website’s success depends on several factors. It is not just enough to have a uniquely designed website, its value increases with –
- Plenty of traffic
- High ranking on search engines
- Conversion of traffic or leads to customers
- Revisits
If your website does not show on Google’s first search result page, then your potential customers may not even become aware of the existence of your company. Google visibility is essential to boost your website traffic and brand awareness, which will lead to high sales conversions.
Business owners need to study the ins and outs of search engine optimization. It can help them attract traffic via organic search. Search engine algorithms are always changing or getting updated, and you might not be able to keep track of those changes.
Therefore, you will need professional help for strategizing your online marketing plans, and for optimizing the website, in order to reap full benefits. Also, not all business owners have the knowledge or time to do the search engine optimizing job. SEO is an ongoing process and needs constant monitoring, so it is sensible to outsource your needs.
SEO consultants
If you already have a struggling website, then you must look for advice from SEO consultants. SEO consultants are always exploring the digital marketing space. They will offer the best suggestions and recommendations on how to get organic traffic to your site. They will also point out things that are going wrong in your online marketing process.
Greener SEO is an internet marketing service that has been offering Local and National SEO for more than 20 years. They customize each website needs to satisfy search engine algorithms, and optimize each aspect of your web presence.
Even if your website has less ideal structure, don’t make changes until you discuss it with the professionals from Greener SEO. They can help you consolidate pages, redirect old pages to new URLs, and enhance internal linking. Visit https://greenerseo.com for their contact information.
How can an SEO consultant make Google reward your website with the top-ranking?
SEO consultants will tell you whether your website is ready for high search ranking optimization or not. They check your site data, see how site converts, get familiar with content quality, assess your SEO strategy, and get to understand your business, before they take steps to prepare your site to move on top of search engine results.
On-page SEO review
Every action that takes place on your website depends on on-page optimization. It includes white hat techniques like –
- Title tags
- Description tags
- Meta tags
- Content quality
- Keyword density
- Latent Semantic Indexing
- Site structure
- Headers
- Site speed
- Schema markup
- Mobile friendly
- And more
The SEO consultant will audit your website to identify if any glitches require fixing. Often such errors can be identified with proper SEO tools, because they stay hidden. You need to be aware of what you are looking for. For example, if a web page has a wrong canonical link, it can escape the manual SEO audit.
Often, website owners overlook canonical link updates, when they switch from HTTP to HTTPs. If Google favors the old HTTP version of your site, your site traffic can simply start depleting. An experienced consultant will be able to identify this glitch.
Many businesses have their on-page optimization correct, or they think they have, but visitors don’t convert into customers, or are vanishing from the site. The bounce rate increases. It could be because they depended only on paid searches, and organic SEO was completely neglected.
An SEO consultant will evaluate these metrics by using tools like Google Search Console and Google Analytics to identify the glitches, and offer improvement plans.
Off-page and Link building review
Every marketing action that takes place off your website is termed as off-page optimization. A huge part of off-page optimization activities is related to backlinking. The Experts analyze and review your website link profile to identify any gaps that need to be fixed. Backlinks are still a crucial ranking factor on Google rankings, so you will need to make sure that your link profile is relevant and strong.
During the link profile analysis, the SEO consultant looks at –
- Referring domains ranking
- Backlinks volume
- Links from guest posts, directories, etc.
- Anchor text profile
- Nofollow and dofollow link numbers
- Link sources
- Incoming links relevancy
- Spammy and toxic links
- Comparison with competitor’s links
There is a good possibility that you could be using damaging links that prevent your website from getting top rankings. You need special SEO tools to identify them. SEO consultants will check thoroughly to find what is working, what is not, and where to make the changes.
Local SEO
Your major customers are local, and if they cannot find you online, they will never contact you. Local SEO is extremely important, but overlooked by many businesses. A good SEO consultant analyzes how your local customers are targeted via local search. It is conducted via Google My Business, which offers wide data on who is viewing your images, direction requests, and who has visited your site.
Your local citation profile is also audited to get an idea of citation link volume your site has, and its NAP popularity on the internet. If you offer local services, then it is crucial to have your Google My Business optimized, so that real customers can find you with ease.
Social media
Social media marketing is also crucial for SEO, because it is one of the ranking factors. Your consultant will make sure that your content gets posted properly on social networks, where your target audience hangs out. They will also know about how much it gets shared by influencers in your niche.
When your web pages get more shares, tweets, likes, favorites, up-votes, etc, your search engine ranking will also keep climbing. Social media attracts plenty of direct traffic, offering your brand a huge boost.
Content marketing
Traditional marketing is vanishing. People are ignoring every kind of advertisement like banners, TV commercials, billboards, radio, promotional emails, paid searches, etc. Today, online content is more crucial for effective digital marketing or SEO.
SEO experts are familiar with how to create interesting content that gets shared a lot on the web. Thus, targeted traffic gets attracted to your website, where you need to turn them into leads, and ultimately as buyers.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.