If you have been in business for some time, I presume you understand the importance of product packaging. To establish a strong brand presence, you need not only quality products but also perfect packaging design. With the right blend of words, colors, and images, you can beat the stiff competition and enjoy improved sales. What makes a good packaging design? How do I attract more business through packaging? If you have been asking yourself these questions, read on unique ideas.
1. Use the right words
Well displayed products on your shelves will easily draw more clients. But wait a minute, what’s the message on your packaging? This can ruin your marketing efforts, leading to loss of business. Use simple words and be straightforward. A straightforward packaging design makes your products more visible, improving your likelihood of more sales. With the right wording, you deliver the message to your target audience. The phrases educate clients on the product and why they need it.
2. Don’t go wrong with colors!
Colors speak a lot about your brand. You want the product packaging to be catchy and draw more clients. Go for colors that complement and enhance the look of your products. Ensure that they blend in well with the company’s logo and don’t affect the readability of the text. Moreover, choose different graphics that can work with multiple products for easy advertising.
3. Choose a design that works online & offline.
You may be operating a physical shop, and your product packaging should stand out on the shelves. But, you may want to market your products online, and you want a packaging design that works on all marketing platforms.
Use the right images, text, and elements that you can use on your website, newspaper, or promotional magazines. The idea here is to have a great design on mobile devices, computer screens, and a packaging design agency can help you achieve this.
4. Be practical!
Choose packaging that fits the size and shape of your products. Go for quality materials, and ensure that the packaging boxes are easy to open or carry around. For heavy items, use packaging boxes with handles for easy lifting.
Moreover, make the packing user-friendly and think of how the product use before packing. For instance, for multiple-use products, choose packages that are easy to reseal after use.
5. Use pop-up and personalized designs.
Pop-up and personalized designs work wonders. They can wow many clients due to their inspiring effect. Personalize everything from the colors to the images, and leave a lasting impression on your clients. What’s the trick? Personalization and a great design translates to more conversions.
6. Build trust with honest packaging
Nowadays, you’ll find all manner of products and brands in the market. For this reason, clients are extra cautious and only purchase from reputed brands. That said, shoppers won’t just buy a product based on its appearance or attractive color. Other factors still come into play, and brand packaging matters. Offer the best packaging design that aligns with your brand’s values.
The bottom line
Attractive packaging and brand design attracts more clients and improves the likelihood of more conversions and profits. Use the right wording and colors to help the clients to locate the products without help. Ensure that the text is readable and avoid very busy designs.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.