Running a successful business involves using various tech tools and devices, and a personal injury law firm is not an exception. One of the most important aspects of a law firm is a functional website. It shares information about your services, legal tips and contact details and more.
But, the visibility of your site somewhat determines the success of your business. And this makes it vital to employ proper strategies to improve its visibility. Luckily, technology has since made this easier, and you can now use SEO to improve your site’s traffic.
How is this possible? Let’s delve in for ideas.
1. Use the right keywords.
Your choice of keywords can make or break your website. Professionals from the dNOVO Group will tell you that these are important in your SEO journey. Keywords are what clients use to search for legal information and services. However, choosing the right keywords isn’t easy. You may want to hire an SEO specialist or use Goggle analytics.
Personal injury lawyer marketing employs two categories of keywords; these are long tail and short tail. Long-tail keywords are a string of words and can be a question seeking guidance. On the other hand, short-tail keywords are short and generic. They use fewer words, like three or fewer, and cover broader topics. Short tail keywords will limit your visibility but are still important in any SEO strategy. They work better when combined with long-tail keywords.
2. Keyword stuffing is a NO!
I presume you have already decided on the right keywords for your law firm. But, this doesn’t mean that you stuff them all over your site and content. Instead, use them sparingly and have them in strategic places. Too many keywords will make your content look spammy and will put off readers. What’s more, you can be penalized by search engines for keyword stuffing.
3. Fresh content works magic!
Posting new information often will improve your site’s visibility. After all, no one wants to go through the same articles all the time. How you place the keywords also matters. Use them on the titles, subheadings and spread them throughout the content. Limit them to a maximum of five keywords per blog.
4. Use content.
Content is one of the best personal injury lawyer SEO strategies. Therefore, create information that readers will want to click on. Think of what clients want and what they look for during online searches. In most cases, people look for a law firm, a personal injury lawyer, or ask questions.
As you develop your content, think of the search intent, It will improve your likelihood of appearing more in search engine results. Don’t forget some images! They will increase your views and reader recall and still make your content more appealing.
5. Include reviews
Clients love associating with trusted law firms, and you want some positive reviews listed. Get good reviews and post them on your site; most clients will want to go through them before engaging your personal injury attorneys.
The bottom line
Employing the right SEO strategy will help your site rank high on search engines. His will translate to more traffic, leads and conversions.
To achieve this, consider the ideas mentioned above. Moreover, seek help from an SEO firm to guide you in determining the right keywords.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.