Whether you are attempting to build a personal brand or build an online reputation for a business, there are essential components your growth strategy should include. Understanding how to take your brand from zero to hero is crucial if you want to attract customers. Here, we share five components to incorporate into your brand building strategy.
If you hope to develop a name for yourself or your company, you must have a listening strategy in place. “Understanding your industry is critical,” says Neal Kwatra. “The quicker you are to spot online engagement opportunities, the faster your reputation will grow.” Creating a defined listening strategy needs to be one of your top priorities when attempting to build your brand’s reputation.
Just as you need to listen to what potential customers are saying online, you also need to understand who your potential customers are. You can’t connect with a target consumer if you have no idea of who your preferred customer is. Create detailed customer personas and ensure your online marketing efforts are targeted at serving their needs.
Once you have clear buyer personas, you can work on solving their problems. Make sure you know the problems they need addressed and offer solutions or services that meet their needs. Adopt an attitude of giving and try to be of assistance whenever possible. Once potential customers understand you are knowledgeable and helpful, you will become their first choice when they need help relevant to your business sector.
Having a feedback acquisition strategy can help you grow your brand significantly. If you only talk at consumers and not with them, your chances of building a strong brand decrease. Develop a feedback acquisition strategy that includes everything from social media to email and live chat.
Influence by Association
Another essential component of brand development is building your reputation by associating with leaders and influencers. Customers will judge you by the company you keep online; this includes everything from your social media networking to the sites that link to your company. Make an effort to build connections with reputable companies within your industry and customers will learn to trust you more.
Developing a reliable brand-building strategy helps you grow your online reputation and increase sales. Incorporate these five tips into your growth plans and your customer base will increase significantly.
About Neal Kwatra
In his first year running Metropolitan Public Strategies (MPS), Neal Kwatra made history—leading Ken Thompson to victory as the first-ever African American to be elected Brooklyn District Attorney and the first challenger to defeat an incumbent D.A. in more than 100 years in Kings County.
Mr. Kwatra founded MPS in 2013 and has since been at the forefront of some of the most fiercely contested political and advocacy campaigns in New York and across the nation. Neal Kwatra has fought to uphold his ideals with great tenacity and continues to expand the reach of MPS into the strategic management of nationally recognized grassroots and issue advocacy campaigns.