With so many magazines and news outlets out there, it is essential for startups and entrepreneurs to reach out to the right ones to talk about their business and brand. Thus, a media database is necessary because it is a structured directory of various media outlets and their contact information. Without it, no matter how revolutionary or unique an announcement maybe, not having the right journalists with the right contact information, companies will not get the correct media coverage.
A journalist database is a way to find and connect with the ideal advocate. It is not just a list of people that companies should reach out to, but also the means of reaching out. The best ones also provide areas of interest and social media links so that companies can get to know their potential advocates better.
Keeping that in mind, public relations agency Pressfarm, has created a growing media database search tool that helps startup owners and entrepreneurs find media outlets that can write quality reviews and content about the brand. Not only do they have a media database without 75,000+ media outlets, but they also help companies with everything that goes into creating an effective public relations campaign. Ranked as one of the best PR agency tools to run outreach on your own, pressfarm has everything you need to be successful.
Pressfarm’s media database lets companies search for media outlets from various categories, niches, and publications best suited for their startup. It saves countless hours and avoids the process of having to browse through multiple webpages to find a suitable media outlet. Not only can companies do it themselves, but Pressfarm will also provide the necessary support that they need to curate a list of journalists that companies wish to contact. They also offer assistance in submitting the relevant information to review sites, communities, and startup directories.
Getting media coverage also depends on making sure that the created public relations content gets read, which means that companies need to find a way to stand out from the competition. Not only does Pressfarm have a continually growing media database, but they will also create the content such as press release templates. They take care of the how: but creating content worth communicating and the who: by targeting the right audience and media outlets. They will also design a strategy to push the content to journalists in any field and take additional measures to ensure that startups and entrepreneurs get the best use of their media contacts without agency costs.
Many companies have been selling media lists and databases for quite some time, but it can generally cost quite costly for that to happen. Pressfarm is different. There are three different pricing tiers that companies can choose from to meet their objectives: 1) Starter, 2) Launch, and finally, 3) Campaign. At $90, the Starter package is the perfect start for entrepreneurs or smaller startups looking for the basics to heighten their communication strategy and appear more professional. Pressfarm’s Launch package, at $180, is perfect for growing startups to increase news coverage and overall reach, improve effectiveness and image with media outlets. Finally, at the Campaign level, priced at $480, is suitable for companies who want to gain full control of their brand with consistent messaging.
Each service tier contains critical components with premium enhancements such as additional content, more press contacts per month from the journalist database, and a higher volume of startup directory submissions to improve their SEO and online visibility to the world. Users will get access to the platform for a full year in their packages, and Pressfarm will offer additional support, services, and guidance in their higher tiers.
Companies can also use startup directories to get initial promotion and achieve relative visibility along with media databases. They are the best places for companies to post their product/startup/app and get feedback, early adopters, and press coverage. It is great for startups because they are more than likely to have a large budget. Another feature of Pressfarm is that with the number of platforms and websites available to help startups engage, Pressfarm will manually submit a startup to 75+ curated directories and review sites that guarantee improved visibility and referral traffic online visibility in the search engine rankings.
Not only does Pressfarm help startups with everything that has to do with PR, but they also welcome new journalists and reporters to their platform. Any media outlets that are looking to be a part of the database just needs to send a request to them through their contact pace and include the required information like; full name, email address, Twitter handle, LinkedIn profile link, short bio, the niche industry they cover, and industry keywords that users can search. Once they have submitted that information, Pressfarm will review the media outlets’ profile. If all required information is provided, they will be added to the media database in just a few days.
So, for access to Pressfarm’s media database and services, companies can talk to their PR professionals to get everything they need related to public relations.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.