A rotating proxy grants a lot of more benefits than a normal single proxy server because does the IP address trick. It masks the identity of the user on the internet, improves the speed of web browsing while building a security fence around your network.
There are different proxy types available over the internet meant for various purposes, and the rotating proxy is one of them. Typically, developers rely on rotating proxies for scraping the data from websites. The reason? It makes the scraping process easier by hiding the identity as well as avoiding blocking of IP addresses by another website owner.
In online marketing, rotating proxies are becoming essential, and here are some of the reasons.
Application in Social Media
With half of the population having a social media account, online marketing is now stronger than ever. And, since every brand wants to gain more leads, boost sales, and expand, social media competition is quite stringent.
Using different accounts, regularly posting, and replying to followers helps brands flourish their number of followings. To succeed, brands have to somehow bend the rules and use social media accounts on the same platforms that are against the Terms of Use of most social media platforms.
Rotating proxies makes this process less stringent by automatically changing the IP and tricking the social media platforms into believing that the connection derives from a whole different location.
Application in Content Restriction
Have you ever heard of geographic restrictions? It is not prevalent, however, there is still a wide range of websites that block their content behind this type of restriction – meaning that anyone trying to access their content is blocked.
But rotating residential proxies are one easy way to bypass it. Proxy providers select proxies with IP addresses outside of the geo-restricted location in the pool that goes around geo-blocks and accesses these websites.
Whether you want to access some blog or simply access restricted content, rotating proxies are what you need.
Application in Crawling & Web Scrapping
Crawling and web scrapping are all labelled as intrusive techniques by many different websites. While crawling means going through websites and indexing information, scraping is all about extracting information from the web.
However, websites rely on different techniques to sniff out the crawling bots and scrapping tools while banning the IP they connect from. Using rotating proxies in crawling and web scraping is common among marketers as they can use proxies to minimize the chances of getting banned on these websites.
Application in SEO
SEO means everything for online businesses today, pretty much like social media marketing. From rank tracking, keyword research, technical optimization, and competitor analysis – all these are vital steps in any SEO strategy. But in order to find out what has to be improved and optimized, SEO agencies need to do site audits.
These audits are commonly performed on competitors’ websites in order to learn what they are doing to be ranked first in the SERPs. Site audit or better say crawling and web scraping requires rotating proxies in order to avoid an IP block.
A website has many pages, and in order to pass through all of them, the software needs to send out a hundred requests to a server. A rotating proxy ensures that every request has a new IP address – ensuring that site audits are complete regardless of how many pages have to be crawled through and scrapped.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.