The corporate business houses choose door hangers because they can’t be missed and don’t require shipping. However, traveling for hours on end to distribute door hangers can be physically and mentally exhausting. Distributing door hangers isn’t as complicated when you utilize this method.
Define your Target Audience’s Imagination.
First and foremost, you must determine who will receive your door hangers. Door hangers are typically used as a neighborhood or city-wide marketing strategy. This is especially true in sectors that provide public services and political support against niches geographically divided by small customers. Define your ideal client and determine where they live. Then double-check that the rest of the districts fit your demographic requirements. This can help you focus your efforts on the areas where you’re most likely to succeed with flyer distribution.
Make a Path Map for Yourself.
One of the most effective ways to distribute door hangers is to form two-person teams and have one person take one side of the road while the other takes the other. This eliminates needless street crossings and allows two people to reach around 100 homes in ten blocks. Teams must map and designate accurate routes: If you have 1000 households to get, you’ll need ten units and a total of 20 door hanger dealers to complete the distribution in less than an hour. Arrange pick-up places for door hanger distribution if necessary.
Assemble a Visual Representation of your Team’s Resources.
Getting 19 individuals to assist you in distributing door hangers may appear complicated, but you will most likely be pleasantly surprised because you did your homework. Your pitch is straightforward: you require assistance for an hour or less, and you must travel ten blocks. You may offer an incentive, such as a pizza lunch, to urge everyone to agree. Begin with your friends and family. You could find volunteers from the community, groups, and schools if you have a non-profit or philanthropic initiative. If all else fails, you’ll have to employ someone to scatter your door’s hanger management. In our example, paying 19 people an hour would cost $190, which is much less than the cost of sending 1,000 direct-mail marketing pieces through the US Postal Service.
Choose a Day and a Time that is Convenient for You.
Create maps with color-highlighted paths for all team members once you’ve set up your team. Plan one day and arrive early to avoid traffic and perplexed homeowners wondering why someone is sitting on the porch during dinner (but don’t arrive early, as this may disturb or terrify the residents). A good distribution time is usually just before or after the first shift starts. If necessary, consult your municipality for recommendations, according to the company that distributes fliers as per companies that pass out flyers . Above all, have fun with your door hanger distribution. Combine good team games (or allow team members to choose each other) and see who can finish first or visit the most homes. Prepare a meal for later or get together for a few drinks. If the distribution day is enjoyable and straightforward, expect a hardworking door hanger distribution team the next time.
Some home service providers swear by employing door hangers to welcome new customers, advertise new services, or offer special deals and discounts.
But, in the face of all the other print ads, internet commercials, and direct mailers vying for your client’s attention, are door hangers worth it?
Door hangers are a great marketing tool for reaching out to a local audience, such as residents.
Because door hangers are delivered by hand, they are personal and indicate that you care about your potential clients.
Advantages: Door hangers are great for hyper-local marketing, but they can’t reach a larger audience because distribution is more time-consuming and expensive.
Door hangers may harm your brand’s reputation. Some residents consider door hangers intrusive, polluting, or trash, and they can be thrown away.
- It might be challenging to manage ROI because you either have to hang each hanger by hand or pay someone else to do it.
- Many other door hangers and marketing materials (such as booklets and postcards) compete for your client’s attention, making it difficult to detect and understand your hangers.
- Which businesses utilize door hangers as a marketing tool?
- The door hangers are ideal for practically any home service company, including laundry, countryside, house cleaning, HVAC, plumbing, tree service, and so on.
- Door shelf advertising is especially effective for services performed on a regular or seasonal basis (lawn mowing), as you can wait for their arrival if the consumer is likely to require your services. Past services, like pool destruction, are less efficient. The most critical component is your demographic research. Delivering high-end door cleaning hangers to a student district, for example, is not a good idea.
Is Door Hanger Advertising Legal?
Some customers consider the use of door hangers to be intrusive and even illegal, yet canvassing is simply placing them at customers’ doors without speaking to them.
Because you are not selling a product or service directly, canvassing is usually legal (solicitation).
However, it would help to double-check with your local city office to confirm that no laws have been broken.
A quick phone call can save you hundreds of dollars in printing, delivery, and legal fees these days. By creating your door hanging, you can save money. You can also investigate if your local printing facility offers a discount if you order business cards, door hangers, and flyers all at once.
When it comes to distribution fees, don’t skimp. Select a seller whose reputation you can rely on to complete the work.
Door Hanger Marketing Best Practices
Four-door hanger ads are included to help you get started with your first campaign:
To save money and see a return, start small by focussing on a small radius in your area. Determine whether you want to invest more money—or hire someone to do it for you—to reach a larger audience based on the findings.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.