Creating an engaging marketing strategy can prove to be just as difficult as making software, but it’s an important aspect that you shouldn’t ignore if you want your business to grow.
Software companies can use these proven sales techniques to gain a foothold in their respective markets.
Identify Your Core Buyer
Before going into detailed SaaS marketing strategies, it helps to identify and get a clear picture of who your target customers are and your business goals to get them into your influence.
There’s no doubt that a well-planned and well-executed marketing strategy can bring in users, buyers and the right influencers, but you will need to know your actual buyer personas who will stay with you for a long time.
Tell a Story
Software companies often make the mistake of selling their products using overly technical features, jargon and whatnot, but this comes off as impersonal, mechanical and overall, unappealing.
Personalizing your marketing efforts go a long way. For instance, you can tell a story of how your software helps simplify things, or how it solves a need.
Social Media is Key
Everyone is on social media nowadays, and it’s simply foolish to discount not having a presence there. Create a Facebook account for your business and make sure to invest time and effort in reaching out to your target audience and posting relevant content that can help them.
Have a solid social media strategy on hand, or hire an expert to do the job for you. Make sure that the team or person knows your business, brand and what you represent so it translates well and makes for a unique persona.
Create Helpful How To’s and Guides
Creating content that explains how your software works is always a good idea. You’ll be solving your customer’s concerns while positioning yourself as more than just an enterprise. The best way to do this is to come up with tutorials and how-to’s and guides that tackle specific concerns.
Position your brand as an authority on the subject and you’ll gain the trust of not just your customers, but those who are looking for your software.
Good places where you can post informative content will be your website’s blog section, on social media and as guest posts on similar-niche platforms.
Use Email Marketing
Email marketing presents you with several benefits. More importantly, it can give you leads in the form of email addresses.
This type of marketing can be used to excellent effect and as a medium of communication.
Email can be used to thank visitors when they subscribe to your newsletter. You can transition to a new product or content they may be interested in, or as an invitation to a webinar.
Keep in mind that email marketing should be kept personal, segmented and short so they can have the desired effect. Used right, email can bring back previous clients and entice new ones to try out your software.
Don’t Forget SEO
Last but not the least, don’t forget that SEO and ranking on top of search results can give you a significant boost in terms of exposure, sales and revenue. Building up on SEO might be slow but the effects are long term and it sets you up for success.