As American fiction writer Daniel Keys Moran said, “You can have data without information, but you cannot have information without data.” Hence, the statement of Moran is the answer that why a business needs a data analyst. In this contemporary world, without data, business is nothing. It is considered the new oil for the IT industry. Without data, it isn’t easy to get insights into consumer’s behavior, audience pattern, and market reach to flourish a business. In a nutshell, data are the facts and information collected to gain crucial insights to grow a business.
There is a massive demand for skilled data analysts in the global labor market. Ambitious professionals willing to kick-start their career in this domain can pursue a data analyst course to obtain the theoretical knowledge and practical skills of data analysis. Notably, Diploma in Data Analytics is a one-year program that helps aspiring professionals develop the in-demand skills and knowledge needed to analyze data and drive decision-making to improve business performance.
Data Analysts, also known as Business Analysts, are among the most in-demand professionals in the world. According to a report published by the World Economic Forum in 2018, about 85 percent of companies will have adopted Big Data and analytics techniques to run a business successfully by 2022. Thus, the WEF predictions are revealing that the future is bright for all aspiring data analysts.
What are the benefits of Data Analysts?
- Risk mitigation and fraud prevention: Data analysts predict the risk of cyber-attacks and protect an organization from them based on analysis. By analyzing data, they prevent the chances of fraud. Data analysts protect the business from both internal and external threats. They are also efficient in protecting the business from ransomware, phishing, Advanced Persistent Threats (APT), and SQL Injection.
- Improving customer experience: Customer satisfaction is the ultimate goal of any business worldwide. A happy customer leads to the success of a business. Thus, it is essential to understand the need and requirements of the customers. Data Analysts help businesses by visualizing data. These professionals simplify the Big Data into tables, charts, or graphs to gain insights into consumer’s behavior, audience pattern, and market reach.
- Improved decision making: Data is crucial in decision-making. Data Analysts gain insights into consumer’s behavior, uncover correlations and predict future trends. The decision based on data helps in business growth. The Business Intelligence (BI) industry uses data to create new business opportunities and generate more revenue for the business.
- Effective marketing: To grow a business, business professionals need to understand their customers better. The Business Intelligence industry can only understand their audience by gaining insight into customer behavior, including age, sex, and geographical area. Data Analysts use the real-time marketing technique to engage the audience. For this, they use Machine Learning (ML) as their research method.
A career in Data Analysis is quite exciting and highly rewarding. If you are interested in pursuing a data analyst course, explore colleges in Toronto for a better learning experience.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.