People want to go viral on social media for a variety of reasons. Some may like to increase their brand or business, gain fame and recognition, others to share their content with a larger audience. They may also want to gain notoriety to promote a cause or idea that they are passionate about. In fact, going viral can bring financial benefits too, such as sponsorships and partnerships.
Caleb Boxx is no stranger to using social media to make money and gain popularity. He is a former gamer and streamer-turned-entrepreneur. At 11 years old, he taught himself how to build websites and began creating them for clients — none of whom knew how young he was.
In 2016, he created a unique YouTube automation model and made it his full-time business. To take his channel to the next level, Boxx dropped out of high school and promised his dad that if he couldn’t make $3,000 a month from the channel, he’d give up and return to school.
Spoiler alert, he didn’t go back to school
Boxx helps his clients create passive income by creating automated content on YouTube. Over recent years, the public has seen a large amount of money to be made on video-centric platforms, and being coached on how to do it correctly is Boxx’s specialty.
Building a Business
That’s when Boxx decided to start his company, Automate Channels. The business model allows people to automate their YouTube channels, creating passive income without showing their faces or making a video. He is the founder and leading expert in this niche and is actively showing people how to make money in their sleep from their YouTube channels.
Having already built the No. 1 YouTube Automation agency service, Boxx is helping others create automation channels to produce a possible up to six-figures a year. In fact, some of his clients have made $100,000+ in a single month from just one YouTube channel, thanks to his team of over 200 experts!
Boxx has found that people with just 3,000-5,000 views on YouTube can make an eight-figure revenue stream with the proper guidance on ad revenue, sponsorships, and brand partnerships.
Unlike TikTok, Boxx doesn’t believe every video has to go viral with over a million views to make money on YouTube.
Choosing the Right Platform
Boxx believes that YouTube is where the money is. Virality is easier to grasp on TikTok as the platform has gained popularity over the past few years, but YouTube is still the place to make a more significant return on content.
In one of his recent Instagram Reels, Boxx compared a creator with over 400 million views on her TikTok making less than $2 each day and compared it to making $9,000+ on a single video he posted on YouTube.
“I would say, ultimately, if you look at TikTok’s audience, the audience watching is just a different member than the audience watching YouTube, long form.” said Caleb Boxx.
According to Boxx, long-form videos build more of a connection with an audience. Most TikTok stars have found it challenging to transfer their audience from it to their YouTube channels, believing it’s harder to watch someone for 10 minutes versus 60 seconds.
This is mostly due to the loyalty YouTubers have with their viewers over people who mindlessly scroll through the TikTok algorithm. Having loyal viewership on YouTube means that a creator has a dedicated audience that consistently watches and engages with their content. This can be achieved through various strategies, such as creating high-quality, consistent content that appeals to a specific niche or audience, building a strong personal brand and online presence, and fostering a sense of community and engagement with viewers through comments, social media, and live streams.
Loyal viewership can also be built through effective use of YouTube’s features such as creating playlists, using end screens and annotations to promote other videos, using YouTube cards and end screens to drive subscribers and creating a consistent upload schedule.
Additionally, having a loyal viewership can lead to many benefits for creators, including a steady income from advertising and sponsorships, increased visibility on the platform, and opportunities for collaborations and partnerships.
Boxx has learned all the ways to make money on YouTube; advertising, YouTube Premium, and more. He wants to guide others to make the right decision when investing their time and efforts into being a content creator.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.