The internet has become part of our daily lives. More and more people are turning to the internet when they need to find something…especially consumers. Google seems to be the first place we check when in need of a product or service and if your company website isn’t at the top of Google’s search results, you’re losing a lot of potential customers.
SEO or search engine optimisation has become an essential part of any business’s digital marketing strategy. When you work with an SEO agency, they can help your company to thrive online, by boosting your search ranking and helping you climb to the top, where potential customers are more likely to click.
The Basics of SEO
Search engine optimisation is the process of increasing your website’s visibility online by optimising your website using various on-page and off-page techniques. If done correctly your web page should start rising up the search results and increase its organic traffic.
SERPs or search engine results pages such as Google and Bing, will crawl your website to determine how credible your site is and where to rank you. SERPs establish your ranking position based on several factors such as:
- User-Friendly & Device-Friendly
- Relevant Keywords
- Page Speed
- Optimised Content
- Trustworthy & Secure
Depending on how relevant your website is to the user’s search query and algorithm, you will be ranked accordingly. The better optimised your website the better chances you have of getting to the top of the search engine results pages.
What is an SEO Agency?
When you partner with an SEO Agency, they will work to improve your online presence and drive more traffic to your website. Every business is different and has its own unique set of goals and requirements. The job of an SEO agency is to deliver a tailored SEO approach that will achieve your goals and boost your search ranking.
Here are the top 3 fundamentals of any SEO approach:
1. Research Analysis & Keywords
The first thing an SEO agency will do before beginning your SEO campaign is an examination of your website. This means looking over your website and determining any areas of improvement.
One of the most important aspects of SEO is keyword research. This is the process of selecting the best keywords, relevant to your webpage and will provide users with the most valuable search results. Before selecting your keywords, it’s best to collaborate with an SEO agency and establish your goals and determine your target audience to select keywords that will achieve your objectives.
2. Link Building
Another crucial step in search engine optimisation is Link Building.
Having high-quality links on and off your website will help you grow organically by improving your domain authority and growing your search ranking.
Link Building Tactics Include:
- Create & Distribute Infographics
- Guest Posts On Relevant Websites
- Promote Your Content
- Listing Your Website On Industry-Related Directories
3. Content Writing
At the core of any SEO strategy is Optimised Content Writing.
When accurate keywords are discovered, you can begin optimising them within the content on your blogs, products pages and landing pages, which will help you to generate more traffic. Adding photos, videos, links, within all content is another way to boost your search ranking. The more value you can include within your content, the more SERPs will reward you with a higher ranking on search results pages.
SEO has become a requirement for every business, especially in today’s internet-driven world. If you are trying to get noticed online and get ahead of the competition, get in touch with a reliable Digital Marketing Agency and get started on your SEO today!
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.