Why You Need To Hire An SEO Expert

If you’re reading this, then you’re still on the fence about hiring an SEO expert in London to help your business.

Well fear not, I can tell you that you definitely should invest in one. There are many options out there, so one would be the fit right for you.

If you need more information about why you need to hire an SEO expert in London, read below to understand further how they can help your business grow.

1️⃣ Improve Your Visibility

People don’t commit to the first site they browse. Most people do research and trawl through multiple websites before deciding to make a purchase.

If you saw the same site appear with every keyword search, you may consider them more as they are likely to be very knowledgeable about the topic at hand.

The London market is saturated with various businesses, so staying relevant is vital if you want to continue to grow.

A reliable SEO expert in London would streamline relevant keywords and ensure that you are always on the radar while people conduct their searches.  

➡️ Recent improvements in technology mean people are using voice-controlled assistants (Alexa, Siri, Google). Using these tools means new patterns in how people search for things – natural language differs from text.

The right SEO expert will stay on top of new trends and developments to bring you innovations and help grow your business.

2️⃣ Rise Up In Google Rankings

When it comes to Google searches, you want to be in the top 5 results because 75% of users don’t go beyond the first page of results. 

Google uses 200 factors when determining the ranking of search results, so ensure that you are maximising those factors to be ranked as high as possible.

And SEO expert will know those details and already have plenty of tips, tools and hacks that will generate the organic traffic to your site.

Getting to the first page and staying there long-term is the real secret of doing great as an online business.

3️⃣ Organic traffic

Organic traffic refers to page views and visits from real humans. It covers click-throughs on links, emails, searches and cross-posting on other media platforms. This is what the Google algorithm looks for and rewards; the higher the organic traffic, the higher you will rank.

The two reasons mentioned above are great, but the big focus should always be generating organic traffic. 

Here is what the SEO expert should help you with to generate traffic:

➡️Keywords:

Google tracks keywords that match search queries input by users as well as similar terms. The closer you match, the higher the ranking result will be.

They also focus on headings and short, relevant phrases 2-4 words long.

Don’t try to fit as many keywords as you can in a small space; make it feel natural.

➡️New Content:

Updating your website’s design keeps your website relevant. But it’s also necessary to regularly produce new content. Research found that there is 67% more traffic to sites that make content regularly.

With an SEO expert from London to help you, you will find out what type of content works best to set you apart from the crowd in the city and maximise your organic traffic.

➡️ Building links:

Having your website mentioned in other posts is excellent, but having useful quality links in your content also helps. Google tends to reward trustworthy, quality content, and by becoming a good source for that, you will be higher in the search results.

➡️ Videos:

Depending on the type of business, video production may be something you can branch out to with your SEO expert’s help.

More than 50% of people want to see video content from brands and businesses.

Summary

A great SEO expert will help you:

• Optimise your content
• Increase brand awareness
• Increase leads

Even if you have plenty of business now, there is always room for improvement. Maybe there are tasks you can outsource to someone else to focus on other aspects.

To keep growing as a business, it’s imperative to maximise every opportunity, and with the help of an SEO expert, London could be your playground.