What should you do now that you’ve created a press release? What are your plans for getting it noticed? While you may be tempted to use free or low-cost best press release services, there are several reasons to avoid this approach. Consider sending your news release to journalists through email. Although this is a good concept, chances are you don’t have a contact list or any ties with reporters you have to call.
The only other option is to use some press release services. When you select the correct organization to distribute the press release for yourself, you can be certain that it will reach the proper individuals, including journalists, blogs, freelance writers, and others.
However, not every press release services are the same. But can you be certain you’re picking the proper one and not wasting your money? Here are a few crucial features to look for when selecting the best press release services.
Choosing the most Effective Distribution Technique for your Press Release.
To begin with, why send out a press release in the first place?
Press releases are an excellent approach to getting media attention, allowing you to expand your brand’s reach and reach out to new audiences. Plus, versus paying for advertising, it’s less expensive.
Second, should you use a Company to Distribute Press Releases for you?
It depends on whether you’re looking for “wire” services explicitly. In the part following, I’ll go through this in further depth.
However, if you’re considering any form of press release services or distribution tools, including public relations outreach tools, you should think twice (in my opinion).
The following are the reasons. Suppose you want to send a press release on your own (and get results). In that case, you’ll go through the entire process of locating media contacts, compiling a media list, selling them, following it up, and perhaps developing media connections with them.
Medstar, for example, used Prowly, a PR marketing tool, to assist a social campaign to acquire 150 media and become viral. Is it possible that they might have done it on their own? Yes, perhaps. Creating a media list and personally reaching out to journalists, on the other hand, would require hours upon hours to get the same outcomes.
So the decision isn’t whether or not to employ the best press release services, but rather which one is ideal for you.
Make Certain that your news Release Reaches the Appropriate Audiences.
What is the status of your press release? That’s the most crucial thing to remember. That is the factor that will define your level of success. Pick the best press release service with a large network of reporters and journalists at a variety of news publications to whom they may pitch your press release.
Who should be notified about your press release? The following is a simple method of segmenting your audience:
- Markets in your neighborhood, your area, and your country
- Markets that cater to different cultures (e.g., African-American audiences)
- Industries that are specific (e.g., automotive)
- International Cooperation (e.g. European audiences)
Find out just what the targeting choices of the service you’re considering are based on who you’re attempting to reach.
Is your Press Release going to be Sent by a National Newswire?
There are three main press release newswires in the United States, distinct from syndicated news wire services such as the United Press International (UPI), Associated Press (AP), and Reuters, which license content they’ve produced to news outlets. PR Newswire, Intrado GlobeNewswire, and BusinessWireare the three press release newswires listed. They’ve teamed up with PR Newswire, the world’s oldest and biggest press release newswire, to ensure that all of our press releases get a personalized, nationwide distribution via their massive network.
Check through Testimonials from Previous Customers.
When press release services are competent at what they’re doing, they will have plenty of positive feedback from satisfied clients. You want to read customer testimonials about just how successful press release distribution resulted in interviews, features on leading news sites and blogs, increased traffic to their website, and so on. If a firm that distributes press releases does not have these testimonies, you should avoid them.
Take into Account the Price.
It’s only worthwhile to distribute press releases if you receive more value out of this than you put in. To put it another way, if you’re paying a lot of money on press release services but don’t get enough returns to justify the expense, it’s not worth it. As a result, search for such a press release service that has affordable price alternatives that fit your budget. Some businesses may provide a variety of packages, allowing you to select one that meets your budget. Others could give you a promotion for your first purchase if you’re a new client.
Is there a Good Customer Service staff with the Provider?
Examine customer testimonials or inquire about the service from those who have utilized it.
Proofreading and editing assistance (which is normally charged separately) are examples of help, as is general platform assistance.
Furthermore, how responsive is customer service, and is it accessible at all daily and night hours?
Pay Attention to the other Services that are Available.
In contrast to press release services, some organizations also provide services such as press release authoring to verify that your story is presented in the best possible light. Some businesses even offer complimentary eBooks or whitepapers with advice to assist you in getting the most out of your public relations efforts. With this in mind, seek a firm that provides a lot of other stuff so you may get the most bang for your buck.
Visibility During a Search
Although many pros doubt their usefulness, press release services’ potential advantages involve SEO exposure. Look for a provider that has a high domain authority if this is crucial to you. It will boost your chances of appearing beside your target audience on Google.
Reputation and Feedback
Look for a newswire with a track record of success with the media and a track record of being a reliable source of news and information. What else are people saying about certain newswire providers on the internet?
Experience of the User (ease of use)
Last but not least, find a tool that is both secure and simple to use, particularly if you will be sending out press releases often. If at all feasible, test out the platforms for yourself or pay more attention to what others have to say about them.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.